Hi there!
So that's what I did so far.
​In the past I have been responsible for the development and implementation of marketing strategies in scaleups.
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This includes the positioning of the company and the generation of reach in the relevant target group as well as the establishment of the marketing team. I have shaped growth phases and have a special interest in methods of organisational development.
I pass on my knowledge as a lecturer and mentor in incubators, university programmes and panels.
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I studied business administration at the Vienna University of Economics and Business and Entrepreneurship & Innovation at SKEMA Business School in France.
And that's what others say.
„Verena is a highly committed and passionate person with tons of experience in leading teams. She's worked with various startups/scale-ups from building the first prototype to scaling the business internationally. As a former entrepreneur, she knows what's important in building both effective & healthy companies.“
Lisa Maria Fassl, Managing Partner Fund F
„We booked Verena for a project to evaluate our customers' experience.
Verena is very structured and sharp thinking, meaning she sees immediately the core of the problem, that needs to be solved.“
Markus Kainz, CEO Gateway Ventures
„Verena has been a workshop coach on the topic of goal-setting and hypothesis testing in the SIMC Master. Verena is an outstanding speaker, full of energy and eager to share her skills and experiences. She provided valuable first-hand input, did some hands-on exercises, and took great care of the student’s progress.“
Kathrin Reinsberger, Assistant Professor, WU Wien
„I asked Verena to support us after an investment round, when the number of our employees has tripled. We urgently needed better structures, processes and understanding of our data. It was amazing how naturally and quickly she understood the company, team and market dynamics and what we needed. Through her brought business understanding she was also great sparring partner on many topics and helped me a lot to become a better CEO.“
Philipp Albrecht, CEO HappyMed
What I appreciate.
01
Honest & transparent communication.
02
Constructive & solution-oriented work.
03
Culture that embraces learning.
04
Data is the foundation
of an argument.